Effective Advertising for Facebook & Twitter

By DragonSearch (other events)

Wednesday, September 17 2014 5:30 PM 8:30 PM

Are you using social media to market your business online? Join us at our new DragonSearch space for a hands on, interactive workshop on how to effectively use social media ads to increase customers and revenue.

This is a workshop, not a presentation. So, be prepared to roll up your sleeves, get creative and work together in small groups. You will learn how to incorporate social ads as a new opportunity to reach your audience and market your business online.

Workshop Agenda:

Our team members will lead you through each step from strategy to tactics with the goal of leaving confident to run your own campaigns. 

I. Creating realistic marketing goals for your campaign: Learn how to initiate and use the brainstorm and planning efforts that professional digital marketers use to approach each ad campaign, and determine real goals - because random and haphazard approaches are not successful.

II. Identifying your target audience: Next drill down through audience segmentation exercises that will make you aware of the layers of your desired customers and prospects.

III. Designing the appearance of your ads: The third step is the construction of the actual ad content (images, copy, etc) that you and your team will sculpt together under our guidance.

IV. Developing a budget and understanding spend metrics: To complete the workshop, you will get to decide how to use your play money to develop your company's ad spend and focus.

Join us for this fun, interactive learning experience!


Meet Our Speakers

Evan Auerbach @evanauerbach

Evan is an enthusiastic Community Manager, skilled in marketing and branding strategies with a strong core in social media marketing. Passionate for developing creative content, corporate social media consulting,community building based around popular cultural trends, and creating and managing online communities.

Experienced in the Music Business as an accomplished Marketing Coordinator I achieved great success launching effective campaigns for both print and new media. Knowledgeable in both Search Engine Optimization and Social Advertising, my capacity as community manager blurs the territorial lines separating Public Relations, Search Engine Optimization and Social Media Manager, making me a complete "New Marketing Mash-up Player."

Ralph Legnini @ruaralph2

Ralph Legnini is a search engine optimization specialist, social media marketer and senior project manager at DragonSearch. He is passionate about making the Internet be the galaxy where your star shines. Ralph Legnini also has decades of experience as a high level music industry professional, including being a music producer on Saturday Night Live. He is the former President of the Onteora Central School District Board Of Education and a 4th Degree Black Belt instructor in Aikido.